Screw everything about that article. What does it matter what a "hipster" rides? If it brings someone else into riding, then the point is moot.
I'm sorry, but if a hipster wants to ride, then let a hipster ride. I know quite a few legitimately cool "hipsters," that are genuinely interested in riding. And they're probably a good percentage of the future of riding.
Not saying I am hipster or not I really have no idea, but who gives a crap. All of those bikes are pretty cool (maybe not to everyone) and I have had quite a few of them, not because they are "Hip" but because I could afford it and just being on two wheels motorized or not brings me absolute joy. And if it's good enough for Steve McQueen, well then it's good enough for me
I tend to lean away from the "hipster" crowd, but you can't just hate their stereotypical demographic. Sure, some of them are arrogant, intrusive, and ironically ignorant, but that's the same as saying "********" are stupid. I've seen some beer-loving slack jawed yokels, so to speak, accomplish some pretty crazy things, and know exactly what they were doing.